Age: 24
Profession: Owner of Balaji Computer Centre
Internet usage: Training centre, cyber cafe, online services
USP: Educational services better customer service
Anil Lodha runs a computer training institute, called Balaji Computer Centre in Guna district. He not only teaches basic computer skills to students but also uses his institute as a cyber café to provide internet based services to local people.
There is no other cyber café in the neighbourhood. Therefore, having good internet connectivity at his institute is a basic requirement for attracting customers. BSNL is one of major service providers in Guna. Earlier, Anil was using the BSNL connection for his institute, however, he was not satisfied with its services because the internet speed was too slow and customer care service was also not satisfactory. There were many times he lodged complaints against the slow speed of the internet and asked customer care support to troubleshoot the problem, but he had to wait for a week or so to get the problem solved. In a desire to receive better internet connectivity for his institute, he opted for Guna Wireless Network last year. Satisfied with customer-care service, he says, “A person comes within 10 minutes of lodging the complaint and now he is able to serve the local community in a better way.”